‘She’s not being herself…’: I’m A Celebrity’s Ruby Wax accused of ‘putting on an act’ as her husband lifts the lid on the real woman behind the jungle chaos… sparking fresh drama as viewers question what they’re truly seeing on screen… - suong

Posted December 4, 2025

I’M A Celebrity star Ruby Wax’s husband has said she’s ‘not being herself’ on the show, and is ‘putting on on act.’

Ruby’s husband, TV producer and director Ed Bye, appeared via video link on Wednesday morning’s This Morning, and chatted to show hosts Cat Deeley and Ben Shephard.

The presenters asked him what it was like seeing his wife on TV and whether it was lovely for the family for viewers to see her in a different light.

Ed responded: “Yeah it is. What you’re seeing now is sort of closer to the real Ruby, interestingly now even in that environment, than some of her other television shows where she’s more of a persona.

“This is quite close to what she’s actually like. Not quite the same, but it’s interesting to watch.”

Ben was quick to ask what part we’re not seeing of Ruby, adding: “Fill us in on the 20 per cent that we don’t see of Ruby.”

Her husband responded: “Oh well Ruby has an instinct to perform, and so even in the throws of the jungle I can see that she’s sometimes performing. Particularly with that damn tannoy.”

Ruby’s husband also said he believes it was a huge mistake to give her the power of Camp Leader, adding: “She’ll fight hard to keep it.”

He also playfully said that a tannoy is strictly banned from their home.

This week, Ruby screamed orders at her I’m A Celebrity co-stars as she took control of the camp in a “pure insanity” move.

The celebrities took a vote to appoint a new camp leader, with Ruby winning by a landslide.

She told her campmates: “Things are about to change. No more Mrs Nice Guy!”

She then quickly demanded that Shona should be her footstool, Aitch should be her entertainer and Ginge her dancer.

She also instructed that Shona was to be placed into isolation in the telephone box.

Jack reflected: “Ruby as leader, pure insanity. The craziest dictatorship I think the world will ever know.”

Later around the camp fire, Aitch, Jack and Ginge plotted a rebellion against Ruby as the new camp leader. As Ginge whispered: “We are making a stand versus them”

Aitch agreed: “I’ve got a lot of things on my chest that need to come off.”

Jack said: “Viva la revolution!”

Viewers rushed to social media and one wrote: “Turned into Lord of the flies real quick ALL HAIL RUBY.”

‘What on earth is happening to him…?’ As Jeff Brazier’s shock outburst rocks ITV, insiders warn fears are growing over the ‘fame-hungry’ star… with those close to him claiming a year from hell is finally catching up with Jade Goody’s widower… - suong

EVER since the death of his ex-girlfriend Jade Goody, Jeff Brazier has been seen as the nation’s golden boy who selflessly brought up their two motherless boys as a single dad.

However, a bitter family feud, fraught legal action and a messy marriage breakdown has slowly chipped away at his picture-perfect image – with insiders claiming his outburst on ITV this week exposed how a year from hell is getting to the “fame-hungry” star.

While his eldest son Bobby’s career has soared on Strictly and EastEnders, troubled youngster Freddy, 21, has found himself spiralling with a drug addiction and went to war with his dad and brother.

Having his troubles play out in public is said to have put Jeff under intense pressure – as he desperately attempts to hold on to his family-friendly reputation.

And now those close to Jeff claim his shock scolding of TV favourite Ruth Langsford has sparked concern behind the scenes.

A source close to the family told The Sun: “Jeff’s always been someone to look up to – a struggling single dad mourning the loss of Jade and just trying to make ends meet to bring up the boys.

“Yes, there have been quiet whispers that he’s a reality TV star desperate to cling on to fame, but he’s always put his sons first – and the past year has been incredibly difficult for him to deal with.

“Work is usually something he thrives in, but the awkward encounter during the ITV competition has shown all’s not well.

“It may have been a poorly delivered joke or the mask slipping. Either way, it’s not done him any favours.”

Jeff left TV bosses gobsmacked after treating Ruth “appallingly” live on Loose Women when he told her off for eating up his air time.

Those watching Monday’s show furiously defended host Ruth, blasting Jeff as “so rude and unprofessional” – with others commenting: “I’ve seen a different side to him I don’t like. We all love Ruth.”

It’s the latest in a long list of blows to hit Jeff over the last year.

Just last week Jeff, 46, announced he is now living apart from his wife Kate after 12 years together.

Freddy’s behaviour is believed to lie at the heart of the split, with the 21-year-old leaving dad Jeff fuming after being pictured with his nan, Jade’s mum Jackiey Budden, smoking a suspicious-looking cigarette.

Jeff launched legal action to block Freddy from seeing his 68-year-old gran – accusing her of being a bad influence.

He reluctantly backed down in the row and vowed to mend his relationship with Freddy, who is expecting his first child with former girlfriend, Holly Swinburn.

‘Career suicide’

Freddy’s ex Holly last week claimed how she had dumped him after he held a 3am drugs party at her home while she was away – admitting life with Jeff’s son was a nightmare.

A spokesman for Freddy said: “We are aware of the claims that have been made and have made the decision not to address them at this time.

“Freddy remains committed to cooperating where appropriate and to making the right decisions for the wellbeing of everyone involved, especially the child on the way.

“We ask that matters are given the space to be handled privately and respectfully.”

Freddy, who lost mum Jade, then 27, to cervical cancer in 2009 when he was just four, heartbreakingly told his followers: “I don’t know how to love because I’ve never been loved.”

Although Jeff’s relationship with Freddy is back on track, the fallout left scars.

Our insider added: “He’s had to deal with a lot of trauma and sometimes that’s bound to take its toll.

“Sadly, despite being on telly for nearly two decades, it’s moments like his outburst on Loose Women that you’re remembered for.

“Jeff has definitely gone down in the estimations of fans who have followed his journey since Jade’s death and praised how he brought his kids up to be a success despite their tough upbringing.

“But recent events have done little to persuade fans he’s got it all figured out at home.

“He’ll be angry that he let himself down. He’s been under intense pressure lately but didn’t want to say no to more TV work.

“Ruth was the last person Jeff should have gone up against – and over such a silly thing. It’s career suicide!”

Slump in work

A year before meeting Big Brother legend Jade, Jeff had his big break on reality TV while appearing on Shipwrecked in 2001.

He also starred in the first series of I’m A Celebrity.. Get Me Out of Here.

The couple became parents to Bobby Jack in 2003, and then Freddy in 2004, but split after two years together.

The year after Jade’s death, Jeff competed on Dancing On Ice – as well as The Jump when the boys were older.

He has been presenting ITV’s competitions on daytime shows Good Morning Britain, This Morning and Loose Women on and off since 2006, but is often replaced by well-known Love Island or Big Brother stars who have massive followings online.

The slump in telly work led Jeff to retrain as a life coach and grief counsellor – before writing a book called The Grief Survival Guide to give advice following Jade’s death.

‘Fame-hungry’ Jeff

But his son Bobby’s rise in the industry helped to bring him back into the fold.

Soon he became a panellist on Loose Men, a spin-off of the female-led show, and earlier this year starred on BBC documentary Pilgrimage: The Road Through the Alps.

Despite claiming to be a mental health advocate through his therapy work, cynical critics say it’s more about securing screentime.

Our source added: “Jeff is one of the most fame-hungry people on TV. He has been fame-hungry his whole life since he bagged a place on Shipwrecked and then The Farm on Channel 5.

“It’s why Jackie, Jade Goody’s mum, hates him because she knows what the real Jeff is like and she’s been desperate to expose him for what he really is.

“His new ambition is to be on Strictly and he has been wooing bosses since Bobby was on the show.

“He would have been feeling extremely confident he had landed that opportunity recently after the split with his wife and becoming front page news.”

But has his outrageous behaviour towards Ruth now ruined his chances at elevating his fame?

Chances blown with ITV?

ITV bosses gave Jeff a dressing down after his outburst at Ruth.

It came moments after complimenting Ruth’s outfit as he hosted ITV‘s Win Grotto competition.

“You look really gorgeous today,” said Jeff, who then snapped when Ruth and the other Loose Women spoke over him as he told viewers how to win £120,000.

He raged: “I’m doing my comp bit guys, let me just carry on.”

Handing back to the studio, he then sternly told the host: “I’m really sorry, Ruth, when I give compliments I don’t want it to eat into my competition time.

“So next time, if I say a nice compliment, don’t say anything back.

“Just say ‘cheers Jeffrey’ and that’ll do me.”

Ruth looked horrified by his demand, telling him: “Listen, whatever” as she held her hands up in the air.

Taken aback, the seasoned presenter then slapped on a smile and added: “Your wish is my command, Jeffrey. Thank you very much.”

The exchange comes after Ruth famously made an official complaint against Phillip Schofield after he rudely interrupted her during a live TV crossover from This Morning to Loose Women in April 2019.

Ruth has no plans to take it any further, however, it was suggested that Jeff take some time off.

He will now have to ride out the backlash and grovel to ITV bosses if he has any chance of being back on screen.

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